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Privacy Policy

This Privacy Notice aims to give you information about how we collect and process your personal data when you use the website or app this Privacy Notice is linked to.

This Privacy Notice covers any personal data you provide when you create an account, purchase a product or otherwise interact with us.

We want to make sure you know who we are, how you can contact us, the personal data we process, how we use it, who we share it with, how long we keep it for and the choices you have to exercise your legal rights.

It is important that you read this Privacy Notice together with any other privacy notice we may provide when we collect or process your personal data so that you are fully aware of how and why we are using your data.

In particular, please read this Privacy Notice in conjunction with our cookie policy.

This Privacy Notice covers the following topics:

  • Who we are
  • How to contact us
  • The personal data we collect and use
  • How long your personal data will be kept for
  • Keeping your personal information secure
  • How to complain

Who we are:

Penc Generation LTD is a company registered in England that currently sells online.


When we mention “Penc Generation LTD”, “we”, “us” or “our” in this Privacy Notice, we are referring to Penc Generation LTD.


For the purposes of data protection legislation, we are the data controller of your personal data.


How to contact us:

We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this Privacy Notice. If you have any comments, questions or requests in relation to this notice or how we handle your personal data, email us at: [email protected]


If you wish to contact us please send an email to [email protected] or call +44 7440419143

The personal data we collect and use:

If you have created an account with us, or ordered items from us or otherwise interact with our website or app, we will use your personal data in several different ways. The table below sets out how we use your personal data, showing what personal data we collect and why.

            CATEGORY OF PERSONAL DATA                              PURPOSE FOR PROCESSING

Name and contact details (such as email address, telephone number and postal address)


Deliver your purchase to you

Send you service messages by email or text, such as order updates

Send you information by email, post or social media about our products or services.

Fraud prevention and detection.

To register you with a Clarks account.

Undertake website personalization to develop products, services, applications.

Send you an email when you have left items in your basket

Date of birth information


Fraud prevention and detection
To send you treats on your birthday

Payment information (we don’t store this information)


Take payment and give refunds
Fraud prevention and detection


Contact history with Clarks e.g. over the phone, email or on social media

Provide customer service and support

Train our staff

Information you provide when entering a competition or prize draw, playing games and completing surveys (including contact details and your actual entry)

To facilitate your participation in the competition or prize draw

Social media comments and photos you post on social media pages where you have mentioned and tagged Penc Generation LTD


We may want to respond to you or react, particularly if you are happy, or unhappy with something.

It is important for us to know what you think about us and the products we provide to you.

We ensure that the collection and use of your personal data is lawful. Therefore, for the purposes listed above, we only use your personal data if one of the following conditions apply:


You have given us your consent

We need your personal data for the performance of a contract you enter into with us, such as when you purchase a product through the website or app

We need to comply with legal obligations

We need to protect your vital interests

Your data is necessary for the public interest, or

We have a legitimate interest in processing the personal data.


How long your personal data will be kept for


We will hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, for as long as is necessary to provide support-related reporting and trend analysis only.


If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account, or it is no longer needed to provide the services to you.


Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.


We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.


How to complain

We hope that we can resolve any query or concern you raise about our use of your information. If you are not happy with how Penc Generation LTD manages your personal data, you have the right to lodge a complaint with a supervisory authority. The supervisory authority in the UK is the Information Commissioner who may be contacted at If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.